Product Description

1. INSTANT COFFEE SR AT A GLANCE

SR instant coffee with spray dried forms is the cheapest soluble coffee product of An Thai Cafe. This coffee product is our market leadership among its competitive products in Vietnam. The product is made from good robusta coffee beans of Central Highlands, Vietnam, especially robusta beans of Buon Ma Thuot, Daklak, Vietnam.

SR soluble coffee is designed for lower maket segmentation - a good coffee product for mass - markets. 100% pure robusta coffee inside makes it good in quality and easy to enjoy. Its taste is quite robust and is of true Vietnamese gourmet. Our aim is to deliver a competitive instant coffee product of good quality that creates more chance for consumers to enjoy its tastes globally.

SR instant coffee: 100% pure robusta coffee beans inside with good quality, strong tastes, robust flavor and always cheap prices.

2. SOURCES OF GREEN ROBUSTA COFFEE BEANS

Best selected robusta coffee beans of all screens from Buon Ma Thuot, Daklak, Central Highlands, Vietnam.

3. SR INSTANT COFFEE UNIQUE SELLING POINTS

- Robusta - based instant coffee. 100% robusta inside creates pure robusta tastes.

- Robusta coffee beans are mainly sourced from Buon Ma Thuot, Vietnam. Buon Ma Thuot is world's capital of robusta coffee beans.

- Strong and robust tastes which are featured by robusta coffee beans.

- Large production capacity at any time.

- Good quality with always cheap price.

4. HOW AN THAI CAFE MADE ITS PRICES ALWAYS LOW AND COMPETITIVE WITH GOOD QUALITY.

- Our objective is LOW PRICE and GOOD QUALITY. Our pride is to reduce coffee prices and remain good quality thanks to:

Good coffee sourcing channels. Our coffee factory is located in Buon Ma Thuot know as world's robusta coffee capital so that our coffee sourcing prices are always low and competitive.

- Local manufacturing workforces. Our manufacturing staffs are skillful and master roasting coffee and are grown up with coffees.

- Large production capacity made competitive. Our factory squares of 50,000 m2 in Hoa Phu Industrial Park, Buon Ma Thuot City with two production lines.

- Export taxes for instant coffee: 0%. We take no duty on exporting instant coffee in accordance with Vietnamese laws. This helps us maintain our low and competitive prices and pay it forward to our staffs and customers.

5. SR INSTANT COFFEE IS BEST SUITABLE FOR:

- To instant coffee manufacturers, SR instant coffee enables your competitive prices to compete against other products on the market; of course, without changing your coffee qualities because An Thai's instant coffee SR is always good in quality.

- Two ways of using SR instant coffee as follows:

(1) To mix SR instant coffee with your other instant coffees by different ratios. Surely, you will have different types of instant coffee with good qualities. Of course, the more products you sell, the more opportunities your business expands.

(2) To label your own brand names on this product. You can put your own brand names or in other words, private label or buyer label on our premium products. You also can pack it in jar, sachet or stick so that the product will maximize your business opportunities.

- To instant coffee traders and/ or importers, SR instant coffee would be your most competitive instant coffee product to your existing customers. As I mentioned above, you can label your own brandnames on it.

6. SR INSTANT COFFEE SPECIFICATIONS

i. Sensory

Specifications	Results
Taste	Typical instant coffee
Smell	Typical instant coffee
Appear	Powder form

ii. Chemical / physical

Specifications	Results
Arsenic	< 1 mg/kg
Lead	< 2 mg/kg
Cadmium	< 1 mg/kg
Zinc	< 40 mg/kg
Moisture (%)	≤ 5.0 %
Tin	< 40 mg/kg
Mercury	< 0.05mg/kg
Density	200 ± 5 g/liter
pH (H+)	5.0 ± 0.2
Caffeine (%) Spray – dried instant coffee SR	0.5 – 0.8%

iii. Microbiological

Specifications	Results
E-coli	0
Total plate count / g	< 3000 cfu/g max
Mould count	100 cfu/g max
Conliforms	0

7. SERVICES AVAILABLE:

(1) OEM instant coffee/ soluble coffee manufacturing,

(2) Private label or Buyer label instant coffee manufacturing,

8. WE SAY QUALITY. Quality certificates of ISO 9001:2008 and HALAL.

9. AWARD - WINNING PRODUCT. 2011, Golden Quality Award for Instant Coffee, Buon Ma Thuot Coffee Festival, Buon Ma Thuot, Vietnam.

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10. INTRODUCTION TO AN THAI’s INSTANT COFFEE

- Having been known as one of the first three instant coffee manufacturers of Vietnam, An Thai Cafe has an absolute competition on manufacturing robusta – based instant coffee/ soluble coffee. We are a professional of wholesale instant coffee which is derived from the highest – graded robusta beans of Vietnam.

+ Unique Selling Points – USPs

- Best selected – green coffee input. An Thai’s instant coffee products are made from the finest green coffee beans of highest quality thanks to our detailed and widened purchasing networks.

- Closed manufacturing processes. Cyclically professional manufacturing processes are made from selecting green coffee beans to storing finished coffee products and treating the wastes of instant coffee, aiming to an instant coffee manufacturing industry of friendliness and sustainability.

- Consistently good quality. Getting secured the inputs of green coffee material and purchasing networks, our instant coffee products are always having finest and consistent quality. Specially, manufacturing instant coffee in our Buon Ma Thuot – based factory which has cool temperature of annual average of 23oC all year round keeps our coffee production activities at the best conditions.

- Large – scale production capacity at anytime. Dominating green coffee buying networks and being one of the most trusted and largest green coffee buyers in Central Highlands help us meet all – sized orders of most customers even their sales volume is rising unpredictably.

- Cheap and competitive prices. Our instant coffee/ soluble coffee products dominate the markets with good plus consistent quality and inexpensive plus competitive prices. An Thai Cafe gets this competitive advantage thanks to the following:

* Our manufacturing human resources are local persons who master producing coffee.

* The manufacturing factory is located at the centre of coffee – farming areas so that we can save transportation fees and secure green coffee buying systems.

* We are a professional coffee manufacturer of more than 20 year hands – on experience in coffee industry.

* Competitive edge of large –scale and uniformed coffee production system from controling inputs of green coffee to processing wastes of manufacturing instant coffee.

* An Thai Cafe is recognized as a trail – blazer (pioneer) starting a new trend of manufacturing inexpensive instant coffee at Vietnam. This is a trend which Vietnam posses a lot of advantages as recommended by WB – World Bank (*) (WB, 29358-VN report).