Color of shoes

The color of sports shoes is determined by the light reflected by the material itself. The use of color matching in the design of sports shoes not only reflects the design style and design trend, but also greatly improves the visibility and entertainment of sports, reflecting the lively, dynamic and lively characteristics of sports.

Compared with leather shoes and rubber shoes, the color of sports shoes has the characteristics of a wide range of color applications, complex color matching and rich visual experience, mainly in the following aspects:

(1) Application of color in sports upper materials: The colors of sports upper materials are more flexible, rich and diverse than leather shoes. Decorative colors include not only common colors, but also metal colors, lasers, flash, etc.

(2) The use of the sole color of sports shoes: the sole of leather shoes and rubber shoes is mostly monochrome or two-color, and the sole of sports shoes is 3-5 colors. The selection range of colors is large, and the brightness and purity of colors are high. There are not too many restrictions on color matching. It can be a single color or a combination of multiple colors. In particular, some colors rarely seen on leather shoes and rubber shoes are often used on sports shoes, which are especially eye-catching and make them full of vitality and vigor.

(3) Application of sports shoes packaging and publicity colors: sports shoes are products with sports characteristics, and sports itself is the goal of human life, so the products have the characteristics of guiding and encouraging people to exercise. Generally speaking, sneakers attach great importance to the flexibility and diversity of product and advertising colors, highlight the characteristics and sense of the times of sneakers, and thus stimulate consumers' desire to buy.

(4) Another embodiment of the color characteristics of sports shoes is that they are closely related to the fashion trend of clothing, closely follow the fashion trend of clothing with sports shoes, and are greatly affected by the fashion color of clothing. As designers and producers of sports shoes, we should pay attention to the fashion trend of clothing fabric color.

Compared with leather shoe last, sports shoe last is very different from leather shoe last in modeling changes. In order to facilitate foot movement, the front and rear tooth protrusions of the last of sports shoes are small, and the central concavity of the sole changes little, so that the tooth protrusion curve at the bottom of the last changes gently. In order to improve the sufficiency of the shoe cavity, the genetic cycle of the last of sports shoes increases, making the last plump, and the middle line angle of the upper back before and after the last is large. The curve of the heel of the sneaker is straight in the middle, and the bottom rib line at the inner side of the waist is also straight. In general, the changes of sports shoes finally focus on the forefoot and forefoot. As far as the final shape is concerned, there are mainly four kinds: sharp head, round head, square head and square head.

(1) The round head type is mainly used for the final design of running training shoes, tennis training shoes and football shoes.

(2) The last design of bicycle racing shoes generally adopts a square head, which belongs to a typical special sports shoe last.

(3) Ball sports shoes generally adopt square head type and round head type, such as basketball shoes. Because the front toe bears great force on the ground and requires high stability, the last kind of square and round sports shoes is widely used in sports shoes.

(4) The pointed head type is generally used for the final design of special track and field competition shoes, and is not suitable for landing high in sports.

The change of the last of sports shoes determines the head shape of sports shoes. Generally speaking, unless there is a higher requirement for the force on the front tip of the sneaker or the direction of movement, the round head, square head and round head can replace each other.

Color matching of shoes

To obtain various effects of sneaker color matching, such as strong eye-catching, implicit, elegant, lively, classical, solemn, innocent, romantic, and youthful vitality, you need to understand the composition rules of the following sneaker color matching.

1. Echo rules

The application of color echo rule in sports shoes shows that a certain color does not simply exist, but the same or similar color echo exists somewhere in the same shoe.

2. Comparison of rules

This kind of design applied to sports shoes is to make use of the differences of colors in some properties, such as hue, lightness, purity, size, temperature, etc., to make the color composition of sports shoes eye-catching, strong, attractive, and most creative and epoch-making.

3. Uniform rules

The rule of color unity is the unity presented in the color composition of sports shoes. It has two forms of expression: one is to use a single color (color) feature to make the color design of sports shoes have a certain charm and conform to fashion; The other belongs to similar color matching, which uses similar colors to harmonize with unified colors. Uniform color matching rules make the product color have overall strength. If colors are not commonly used, the larger the area, the stronger the visual effect.

4. Key points of the rules

By emphasizing the use of color, show a key part or component of the sneaker, and show the design features and brand. The contrast of colors is purely for the pursuit of vivid color matching effect. It emphasizes the principle of consciously expressing a certain point, and at the same time, it is inseparable from the use of color contrast, including the hue, purity and lightness of color.

5. Rules of rhythm

The rhythmic design and color application are especially suitable for the design of sports shoes and sneakers worn by teenagers. The characteristic of color rhythm design is that colors recur regularly, usually in terms of hue, purity, lightness, patterns, etc. If properly used, the color effect of sports shoes will be more lively, free and energetic.

6. Popular rules

The color of sports products produced by shoes has a certain popularity, which conforms to popular color matching and is easily accepted by people. The rule of shoe color popularity takes into account the conditions of users, regions, ages, sports events and other factors, which limits people's acceptance of shoe color popularity to varying degrees.

7. Innovation principle

Color is an important feature of the plastic arts of sports shoes. Successful and novel color design is the most attractive in the expression of design language. Seeking novelty and difference is a kind of instinct. To master and apply color matching rules. In the process of design, we should master methods and pursue innovation. The innovation of sports shoes is to break through the traditional color matching rules, create new color matching visual effects, and attract consumers' attention and consumption.