In addition to cheering for traditional football and basketball games, cheerleaders began to support all sports in the school. In the spring of 1978, CBS broadcast the school cheerleading event to the whole United States for the first time through television. Since then, cheerleaders have been recognized as a serious sport. At this time, the skills of cheerleaders have been greatly improved, such as gymnastics, pyramid building, and jumping into the air.

Today, cheerleaders have become a unique sports culture affecting the world. Cheerleaders have also emerged in Europe and Asia, and most countries have an officially recognized principle of cheerleaders' union. Germany is the first country in Europe to start cheerleading, while the British cheerleading association is officially organized. In Asia, Japan and South Korea have their own cheerleaders associations, with the highest level of cheerleaders.