In terms of marketing strategy, promotional paper bags can reduce the weight on consumers' hands, make them feel good and useful, and thus enhance the cohesion of the enterprise. At the same time, paper bags have strong liquidity, which can meet market needs and enhance the marketing power of enterprises. Promotional paper bags are a marketing tool with multiple functions and advantages, which can bring practical economic and social benefits to enterprises.

High quality promotional paper bags can showcase a brand's high-end image, fashion taste, and professional image, thereby enhancing brand loyalty. Meanwhile, personalized customization services can meet the needs of different consumers and enhance brand image.

Promotional paper bags are usually made of biodegradable materials and are environmentally friendly. Compared with plastic bags, paper bags do not cause long-term pollution to the environment, which is in line with the current global advocacy for environmental protection and sustainable development.