Shopping paper bags are usually lightweight and easy to carry. Especially when purchasing small quantities of goods, the lightweight nature of shopping paper bags makes them the preferred choice for many consumers. Shopping paper bags come in a variety of designs and can be printed with various patterns, text, or brand logos, giving them a certain level of aesthetic appeal. Some businesses also attract consumers' attention and enhance their brand image by designing unique shopping paper bags.

Shopping bags come in a variety of materials, each with its own unique advantages. For example, plastic shopping bags are lightweight, waterproof, and easy to carry, but disposable plastic shopping bags are increasingly polluting the environment. Therefore, many countries and regions are promoting biodegradable or reusable shopping bags. Paper shopping bags are environmentally friendly and biodegradable, but their load-bearing capacity is relatively weak. Fabric and non-woven shopping bags are more durable, have strong load-bearing capacity, and are easy to clean and reuse, making them increasingly popular among consumers.